.YOU MAY not know it, but different fonts bring about various feelings. Serif fonts, with tiny strokes by the end of characters, are commonly located in books and also papers. They seem trusted and also authoritative. Sans serif fonts, which are plain, can appear contemporary as well as informal. Graphic congruity offers visitors a feeling that they understand where they stand up it helps to develop leave. In the case of The Financial expert, it prepares the shade for our writing.